National Cinema or Creative Industries? Film Policy in Transition

نویسنده

  • Susan Ward
چکیده

In 2002, ‘film’ consolidated a position within municipal governance as part of the Brisbane City Council’s economic development program based on the ‘new economy’ understanding of the role of the city as the physical location of commercial and cultural activity. This positioning of film within the notion of industry clustering, and the acknowledgment that production technologies of film and television share a common ground with games development, and other forms of leisure software, represent a fundamental departure from the precepts of the traditional national cinema model. Are creative industries discourse and cluster logic opening up a new field of governance for film policy? How does this translate to the state and federal levels if policy is to become more accommodating to the structures and dynamics of specific regional locations? This paper examines two Queensland approaches to creative industries discourse and cluster logic as a way of understanding the impact this move to a ‘global knowledge-based economy’ will have on the traditional policy framework. Debates over the character of Australian cinema and the directions it might take in internationalisation have been with us for just over a decade. There was considerable optimism during the days of the Keating Labor government’s Creative Nation that we could steer the course of internationalisation to our cultural benefit. Today there is the sense that these cultural imperatives have become derailed by the pressures of industry development, technology advances and market liberalisation agendas. Yet, at the same time, the new digital age has brought with it a greater degree of integration between national and international cultural economies, tempering new ways of understanding about the media industries and their disconnection from place. Convergence has also caused governments worldwide to rethink film policy that acknowledges film and television as part of a much larger ‘creative sector’. Part of this policy reframing derives from a new industry development logic that focuses on the spatial configurations of industry sectors within the global context, the specificities of location that may constitute competitive advantage, and how that information may be used to further the development of targeted industries such as film and television production. These shifts in thinking about the film and television industries are appealing to regions such as Queensland which lack the advantages in infrastructure that underpin the traditional national cinema model. In 2002, ‘film’ consolidated a position within municipal governance as part of the Brisbane City Council’s economic development program based on this ‘new economy’ understanding of the role of the city as the physical location of commercial and cultural activity. In 2004, the Queensland

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تاریخ انتشار 2007